Eide Olsen is back with a delectable treat for pop aficionados everywhere. The Norwegian singer-songwriter has released his new single, "Don't Even Try," a mesmerizing and emotive track that heralds the arrival of his much-anticipated album, "My Dear." The song, mastered by the renowned Ryan Smith (Adele, Beyonce, Coldplay), showcases Eide Olsen's newfound modern and "poppish" sound, courtesy of his collaboration with Eirik Grønner (Kurt Nilsen, Endre Nordvik).
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Infused with mid-90s vibes reminiscent of The Cardigans, "Don't Even Try" features soulful, melodic details and a steady arrangement, creating a perfect backdrop for its poignant lyrics. The song delves into the complexities of love, betrayal, and forgiveness, exploring the bittersweet notion that following one's heart might not always be the wisest choice.
Eide Olsen candidly shares his thoughts on the theme of the song: "If the person you love is unfaithful to you, it is probably much wiser to use your head than your heart. It's not just easy, because the will to forgive can be great if the love was experienced as real."
While "Don't Even Try" may have bitter undertones, it ultimately tells a compelling story of the challenging intersection between love and despair. As Eide Olsen aptly puts it, "Having to explain or rationalize infidelity quickly turns into a minefield of lies. At the same time, you do this so that a betrayal feels less painful."
With "Don't Even Try," Eide Olsen weaves a powerful narrative that captures the heart and soul of the listener. As anticipation builds for the release of "My Dear," this captivating single offers a tantalizing glimpse into the artist's evolution and sets the stage for an unforgettable musical journey.
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