Binoy shared a new dance-pop single, "BoysBoysBoys"

Performed by none other than Binoy, the thrilling single, “BoysBoysBoys” is an electrifying, high-energy dance-pop record that fuses both his Indian and Eastern African background. The sonic formula of this experimental record consists of heavy thudding beats, distorted vocals, blowup chorus/anthemic hooks, and an amalgamation of the whole array of influences, leaving one to be gazed by his stunning display sonically and visually.

With distorted vox and pounding drums that sample elements from drum and bass, Boys Boys Boys opens with a sound that pulls you into a party atmosphere within seconds. However, with the added reggaeton slightly influenced reggaeton snare and an intoxicating blend of electronica/Bollywood percussion, the taster finishes with an almost unexpected shuffle and completely refreshed bounce. The boys have even subtly blended a little sitar into the track, nodding to Binoy’s Indian roots on this.

What gives “BoysBoysBoys” a boost over the average pop song in my mind is its divorcing of identity and diversity from the saddened narratives that usually accompany these topics when discussed in connection to the queer community that Binoy comes from. It is perhaps not explicitly a party song, but it is definitely a song for the club. The music video is particularly brilliant thanks to its cast of professional dancers of color and queer actors which is cute and also crazy because it was only 2013 when the idea of a video like this would have been very scary to certain people.

With a background in Nairobi, Kenya, the upbringing is woven into Binoy music with a unique sound and perspective. Influenced by artists such as Taylor Swift, Fleetwood Mac, and Mika, he incorporates a cinematic touch into his songwriting process—BoysBoysBoys is not just a dance track, it’s a testament to the power of music that can help bridge cultures and celebrate individuality.

The vibrant International might be written off at first as a cute, colorful mishmash of Manor rock and Latin-American music, but take a look at the lyrics and you’ll see that at its heart, it’s a celebration of melting-pot culture, an homage to an increasingly globalized world, and a rundown of all the things Binoy and the rest of us go gaga for. "BoysBoysBoys" is not just a song; it's the embodiment of celebration in culture, it's a dance floor smasher, it's an ambassador of modern-day inclusivity in a world that's getting smaller.

CLICK HERE TO STREAM | Binoy's "BoysBoysBoys" on Spotify.

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