Extra Time is back with the premiere of their fourth music video, "It's Time," off their unabashed album, Songs With Long Titles. This most recent single offers a scathing, provocative critique on the world's constantly changing landscape in contrast to the political structures that never seem to keep up. "It's Time" grabs listeners by the collar and commands attention with its arresting graphics and a timeless yet relevant beat.
With its throbbing beat and piercing lyrics, the song doesn't hold back when expressing its frustration and hope. Extra Time creates an anthem that seems as much like a call to action as it does like a personal reckoning by skillfully fusing dramatic sound with reflective narration. The song's eerie chorus reverberates long after the final note fades, and it rises with desperation. The song's main message, that the time for complacency is over, is furthered by the video, which offers striking, occasionally startling pictures of political stasis and cultural transformation.
In addition to its strong message, "It's Time" is a sync treasure trove. It is ideal for any playlist that seeks both substance and style because of its dynamic arrangement and emotional depth. The song's passion and poignancy promise to elevate any project, whether it's a compelling drama, a documentary about transformation, or an inspirational campaign. With this release, Extra Time demonstrates once more that they are a band with a mission and a voice that counts by earning your attention rather than merely requesting it.
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