Hailey Bieber Steps Into Designer Role For Justin Bieber's New Fashion Brand, "Skylrk"

Hailey Bieber shows that a woman isn't just cheering from the sideline behind every successful man but rolling up her sleeves and fashionably getting involved. The model and entrepreneur is taking on a new title as fashion collaborator for her husband Justin Bieber's latest project, Skylrk.

Just days after Justin officially parted ways with his former label Drew House, making headlines, the singer got the world hyped about a significant new transition with Skylrk, the first pieces that promise edgier looks, mature silhouettes, and refined fashion identity. And right there at the center of it all is Hailey Bieber, lending her design sense and fashion-forward sensibility to raise her husband's vision.

Hailey previewed the collaboration for fans on her Instagram Stories on April 13. In a quickly viral mirror selfie, the Rhode Beauty founder wore a large, chunky leather jacket with an elasticized cuff and a glossy front. This wasn't just any jacket, but an item in the making from Skylrk. Tagging the new brand in the post, Hailey teased, "Working on creating my favorite jacket of all time."

The post didn't go unnoticed. Her followers, who are nothing if not obsessed with her minimalist-meets-modern take on fashion, were all ears. The design balanced utilitarian edge with laid-back cool, very much in keeping with Hailey's signature streetwear ethos. This was a creative input.

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The following day, Hailey re-emphasized her presence by reposting a snap from Justin's Instagram feed, which was initially shared on April 12. In the post, the singer wears a leather jacket casually layered over a red hoodie. "The jacket," Hailey simply and emphatically captioned it. This was the jacket, a launch hero.

Justin has notoriously applied a genre-defying evolution to his music and personal branding, and he is taking Skylrk in a direction that represents a mature version of his creative disposition. Behind the first, Drew House's playful oversized streetwear adorned with cartoonish graphics, Skylrk hints at something more architectural, structured, and sleek. Add Hailey's polished sense of style to the mix, and fans are excited to discover where this collaboration will go.

This isn't the first time Hailey's had a hand in fashion. From her position as a top modeling muse to global ambassador to Rhode Founder, she's carved out her territory as a style authority. Her talent for blending high fashion with casual everyday wear has left her featured in top fashion publications more times than most users can count. As she lifts her husband and works alongside him on his fashion resurrection, she shows that her talents aren't just in beauty products and brand deals, art direction, and hands-on design.

Though Justin has been gradually dropping clues about Skylrk posting the logo, teasing cozy slippers, and launching the new site, Hailey's involvement adds excitement and authenticity to the collection. She is wearing the clothes and defining them.

As the couple adjusts to the milestones of new parenthood and new business partners, the Biebers are starting a family and an empire. With Skylrk as their next fashion power play, Hailey ensures Justin's style evolution is recognized and iconic.